Hello, I'm Dana.

meet dana

"My role as a coach is to infuse the process with straight talk and take advice out of the realm of ambiguity."

Hello, I'm Dana.

I am committed to educate and elevate the F2000, startups, nonprofits, and individuals alike on how to create leadership that counts. The majority of the world’s most successful companies don’t even know how many contractors, freelancers, or consultants are performing work on their behalf. A nimble, flexible, and state-of-the-art workforce mix that’s by design not default is crucial to ensure competitive advantage. This is why I have founded my own consulting and advisory firm, Phoenix5. With 24 years of leading and working on behalf of small, medium, and F500 corporations, as well as non-profits, I have become an expert in the talent ecosystem, including the technologies, and predicting workforce trends. This combined with the energy, passion, and incredible network that I've cultivated along the way has put me in a unique position to consult and advise companies, along with thought leaders, innovators, and evangelists of all kinds, to up the ante towards the way we work and lead the voice of the new talent movement. I am a member of the advisory boards for Reboot Accel, Shiftgig, and LNQ Systems.

The Phoenix5 mission is to help leaders of all kinds experience the wildly positive impact of having it all by working holistically.

Let's Get Started

I created Phoenix5 to help leaders of all kinds be their all in every part of their life: work, home, and community. Through my program, I ask tough questions that will help realign goals and objectives. The result of this is an actionable and manageable roadmap that will help you to Stop Settling and reach your full potential. If you answer yes to any of the questions below, then you’re ready to Stop Settling.

Do you and your company lack focus and clarity?

Are you fearful about making positive changes in your career or personal life?

Are you plagued with negative self talk that makes you question your ability to move forward?

Are you unable to stand in your personal power consistently?

contact me
to get started

Available Packages


Strength Finders© Assessment and decoding for leadership team.

Half to full-day leadership offsite.

Team building and leadership development exercises.

Executive, Performance and Leadership Coaching.


GoToMarket assessments.

Channel Partnership development.

Building of client advisory boards.

M&A prep work and systems checks.

Facilitation of existing client boards and events.

Objective market research, "Voice of the Customer," and analytics.

Subscription services/Freemium Model Development.

SAM (Strategic Account Management) Model and Method.


Keynotes, roundtables, panels, digital thought leadership packages and talk tracks.

Interim Chief People Officer.

Talent Ecosystem Evangelist.

Custom packages available on request